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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
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Press Releases

Health warnings have bigger impact on smokers when tobacco products are stripped of glitzy brands

Health warnings have bigger impact on smokers when tobacco products are stripped of glitzy brands

Wednesday, 07 January 2015
Fresh has welcomed a new report from the British Heart Foundation which shows how plain, standardised packs could help cut smoking in the UK in the same way that rates have plummeted in Australia.
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Ditch the rotten roll-ups and quit

Ditch the rotten roll-ups and quit

Monday, 05 January 2015
  People smoking roll-ups could be kidding themselves it is less deadly – that's the message from Fresh as they urge people to quit for good this New Year.
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Fresh welcomes laws stopping smoking in cars carrying children moving closer

Fresh welcomes laws stopping smoking in cars carrying children moving closer

Wednesday, 17 December 2014
 FRESH today welcomed a law to protect children from being exposed to smoking in cars moving a step closer – but has also called for a pledge to make cigarette packs less attractive to children.
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Plea to mums to keep their baby safe and not smoke

Plea to mums to keep their baby safe and not smoke

Thursday, 04 December 2014
Despite signs fewer women are smoking during pregnancy in the North East, hundreds of mums-to-be could be faced with unimaginable tragedy unless they quit.
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Fresh commends partners after winning NHS award

Fresh commends partners after winning NHS award

Thursday, 27 November 2014
Fresh has paid tribute to hundreds of partners in the North East and nationally working to make smoking history after winning an NHS North East Leadership Recognition Award.
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Brave mum turned health campaigner loses battle with lung cancer

Brave mum turned health campaigner loses battle with lung cancer

Monday, 10 November 2014
      A BRAVE mum turned health campaigner, who spent the last few months of her life urging people to quit smoking and live longer, has lost her own battle with lung cancer aged just 48.
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Stoptober inspires record-breaking quit attempts in the North East

Stoptober inspires record-breaking quit attempts in the North East

Monday, 03 November 2014
A record number of smokers in the North East have been inspired to quit as part of this year’s 28-day Stoptober challenge from Public Health England.
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Smoking could rob you of watching TV, reading and driving

Smoking could rob you of watching TV, reading and driving

Wednesday, 24 September 2014
Smokers in the North East are being warned that they could be doubling or tripling their chances of developing the most common form of sight loss among the elderly sooner, unless they quit.
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22,000 and counting - Stoptober challenge launches in the North East

22,000 and counting - Stoptober challenge launches in the North East

Monday, 08 September 2014
  COUNCILS and smokers in the North East will be joining in with some of the country’s top comedians for this year’s 28-day Stoptober challenge.
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Smoking costs councils in North East more than £36m a year in social care costs

Smoking costs councils in North East more than £36m a year in social care costs

Wednesday, 03 September 2014
  New figures from Action on Smoking and Health (ASH) show that Councils in the North East are paying more than £36m a year to help people with smoking-related illness to live in their own homes (domiciliary care).
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