Find us on:
  • Home
  • About Us
  • The Problem
  • What We Do
  • In The News
  • For Professionals
  • Contact
A+ A A-

Latest News

Children categories

Press Releases

Press Releases (220)

Fresh has welcomed the effect of tobacco laws which carried widespread public support - but has urged the government to go further in its drive to go 'smoke-free' in England by 2030.



Responding to a government consultation on a review of particular regulations, Fresh has outlined to the Department of Health and Social Care that current laws around tobacco such as smoking in cars carrying children and putting tobacco displays out of sight have helped smoking rates in the North East and youth smoking rates reach an all-time low.


The removal of tobacco displays in shops, prohibiting smoking in cars carrying children and restrictions on the sale of nicotine-inhaling products such as vapourisers to under 18s all work together to help smokers to quit, discourage young people from starting to smoke and protect people from harm.


The laws play a key role in the North East vision of making smoking history, alongside other actions such as quitting campaigns and providing support to smokers who want to quit.


Retailers within County Durham, Northumberland and Tyne and Wear have also outlined their support for the laws with over half (55%) supporting the regulations on the removal of tobacco displays and 9 out of 10 supporting laws restricting the sale of nicotine-inhaling products to children.


But Fresh say that more action is needed if the government is to achieve its ambition to go 'smoke-free' in England in 2030 and that nearly half of the North East public think the government could be doing more to limit smoking with only 7 per cent thinking the government has gone too far.


Fresh outlined key measures the government could bring in to accelerate the decline in smoking rates such as introducing a "polluter pays" charge on the tobacco industry to fund measures to encourage smokers to quit and discourage youth uptake, increasing the age of sale for tobacco products from 18 to 21 and introduce retail licensing to support enforcement.


Ailsa Rutter OBE, Director of Fresh, said: "We know from talking to smokers that thanks to the law, the car is now seen by most as the last place they would dream of smoking and there is high awareness that it is illegal.


"Similarly with tobacco displays, shops have adapted and our children no longer see cigarettes and people who have quit no longer face the temptation when they walk into a shop."


She added: "Here in England we have some of the most effective tobacco laws in the world – they are simple to implement, comply with and enforce and most importantly of all, they work.  The fact that smoking rates are continuing to decline is testament to this.  But we can't be complacent.


"To continue making a difference, the government also needs to consider going further and bring in new legislation, including 'making the polluter pay' by placing a charge on the tobacco industry to address the damage that their products inflict on society.  We would also like the age of sale for tobacco to be raised to 21 given how harmful tobacco is, and for a licensing system to be introduced to support enforcement around illicit tobacco.


"There is significant public support for all of these measures and the government needs to be both bold but also reassured that these are the next logical steps to take."


North East retailer John McClurey said: "The introduction of these laws has been generally viewed as a positive step towards the reduction of smoking.  Since the tobacco displays have been covered I have had former smokers commenting to me that it removes a temptation and helps them to stay quit.





View items...
15 NE kids a day start smoking
Wednesday, 27 May 2020
FRESH and former smoker and cancer survivor Sue Mountain have welcomed the ban on child-friendly menthol cigarettes from 20th May. It comes as new figures show over 5,400 children in the North East, or 15 a day, start smoking.   Menthol is often a "starter product" for children as the…
Read more »
Smokers encouraged to quit as menthol removed from sale
Friday, 15 May 2020
NEW rules removing menthol cigarettes from shop shelves could be the trigger which stops more children starting and encourages more North East smokers to quit. The new rules, which start on Wednesday 20th May, mean that cigarettes flavoured with menthol can no longer be sold. The move was announced four…
Read more »
Protect families from secondhand smoke after increases during lockdown
Thursday, 14 May 2020
Health campaigners are warning that new evidence suggests lockdown has left more children exposed to the harms of secondhand smoke. The warning comes today from Action on Smoking and Health (ASH), British Lung Foundation, Fresh and Breath 2025 [1] as evidence from the YouGov COVID tracker [2] shows that people…
Read more »
Smokers are quitting for COVID
Friday, 01 May 2020
At least 300,000 people have quit smoking successfully, a further 550,000 have tried to quit and 2.4 million have cut down on the amount of cigarettes they smoke due to growing concerns around coronavirus (COVID-19) and the increased risk that smokers face. The estimates are based on findings from the…
Read more »
PHE - smokers at greater risk from coronavirus
Friday, 03 April 2020
Fresh has today welcomed calls from Public Health England for smokers to quit smoking to reduce the risks from coronavirus (COVID-19). It comes as Public Health England today issued a statement that smokers are at greater risk of severe respiratory disease from COVID-19, and emerging evidence from China shows smokers…
Read more »
Information floods in on illegal tobacco sales following Keep It Out campaign
Sunday, 08 March 2020
Trading Standards have received hundreds of pieces of information on where illegal tobacco is being sold following a campaign aimed at protecting kids from smoking. Information about sales from places like private homes, pubs and shops has been flooding in since Fresh ran the Keep It Out campaign during January…
Read more »
Fresh welcomes PHE's 6th vaping report
Wednesday, 04 March 2020
Fresh has welcomed Public Health England's (PHE) sixth independent e-cigarette report, commissioned from researchers at King's College London, which has been published today (Wednesday 4 March 2020) alongside new PHE advice on vaping in NHS mental health Trusts. The report provides an update on the use of nicotine vaping products…
Read more »
160,000 could have COPD in NE as Every Breath is relaunched
Monday, 02 March 2020
Smokers are being urged to quit and reduce their risk of developing a lung disease which can leave people fighting for breath. It comes as the latest estimates show around 160,000 people in the region could have COPD. With a week to go until No Smoking Day, the "Every Breath"…
Read more »
Cancer survivor Sue joins calls for Smokefree 2030 and make big tobacco pay for prevention
Monday, 03 February 2020
OVER 15 people a day in the North East die from smoking [2]] zand 280 children a day in England start smoking [1]. Those are the stark figures published today as a North East cancer survivor joins health leaders nationally to call on the Government to deliver on its ambition…
Read more »
Monday, 20 January 2020
NEW figures out in time for New Year show that around 174 people will have died in the North East from smoking by the end of the 12 days of Christmas. And nearly 1200 people will have been admitted to hospital from smoking. Smoking kills around 5,300 people in the…
Read more »