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Press Releases (220)

Fresh has welcomed the effect of tobacco laws which carried widespread public support - but has urged the government to go further in its drive to go 'smoke-free' in England by 2030.



Responding to a government consultation on a review of particular regulations, Fresh has outlined to the Department of Health and Social Care that current laws around tobacco such as smoking in cars carrying children and putting tobacco displays out of sight have helped smoking rates in the North East and youth smoking rates reach an all-time low.


The removal of tobacco displays in shops, prohibiting smoking in cars carrying children and restrictions on the sale of nicotine-inhaling products such as vapourisers to under 18s all work together to help smokers to quit, discourage young people from starting to smoke and protect people from harm.


The laws play a key role in the North East vision of making smoking history, alongside other actions such as quitting campaigns and providing support to smokers who want to quit.


Retailers within County Durham, Northumberland and Tyne and Wear have also outlined their support for the laws with over half (55%) supporting the regulations on the removal of tobacco displays and 9 out of 10 supporting laws restricting the sale of nicotine-inhaling products to children.


But Fresh say that more action is needed if the government is to achieve its ambition to go 'smoke-free' in England in 2030 and that nearly half of the North East public think the government could be doing more to limit smoking with only 7 per cent thinking the government has gone too far.


Fresh outlined key measures the government could bring in to accelerate the decline in smoking rates such as introducing a "polluter pays" charge on the tobacco industry to fund measures to encourage smokers to quit and discourage youth uptake, increasing the age of sale for tobacco products from 18 to 21 and introduce retail licensing to support enforcement.


Ailsa Rutter OBE, Director of Fresh, said: "We know from talking to smokers that thanks to the law, the car is now seen by most as the last place they would dream of smoking and there is high awareness that it is illegal.


"Similarly with tobacco displays, shops have adapted and our children no longer see cigarettes and people who have quit no longer face the temptation when they walk into a shop."


She added: "Here in England we have some of the most effective tobacco laws in the world – they are simple to implement, comply with and enforce and most importantly of all, they work.  The fact that smoking rates are continuing to decline is testament to this.  But we can't be complacent.


"To continue making a difference, the government also needs to consider going further and bring in new legislation, including 'making the polluter pay' by placing a charge on the tobacco industry to address the damage that their products inflict on society.  We would also like the age of sale for tobacco to be raised to 21 given how harmful tobacco is, and for a licensing system to be introduced to support enforcement around illicit tobacco.


"There is significant public support for all of these measures and the government needs to be both bold but also reassured that these are the next logical steps to take."


North East retailer John McClurey said: "The introduction of these laws has been generally viewed as a positive step towards the reduction of smoking.  Since the tobacco displays have been covered I have had former smokers commenting to me that it removes a temptation and helps them to stay quit.





View items...
PHE e-cigarette review 2019 - Fresh calls for more acceptance in the NHS
Monday, 25 February 2019
Fresh has welcomed a new report on electronic cigarette use in Britain. It shows less than one in 50 under 18s are regular vaping, and most adult vapers are using their devices to try to quit smoking. Weekly vaping among young people remains low in Britain and has plateaued among…
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Experiment reveals shocking effects of smoking compared to vaping
Friday, 28 December 2018
FRESH and North East GP Dr Chris Tasker are urging North East smokers to quit for New Year – with a clear message that vaping has fewer harmful chemicals than tobacco if they switch to an e-cigarette. It comes as Public Health England (PHE) has released a new film showing…
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Warning to shops as illegal tobacco drive is launched
Monday, 26 November 2018
ROGUE shopkeepers who are tempted to sell illegal tobacco are being warned they could face more than a fine but could lose their livelihood. Crooked store owners who sell smuggled or fake tobacco could not only lose their alcohol licence but face huge tax bills from HMRC and closure orders…
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North East health campaigners call on Government to cut the harm of alcohol and tobacco in Autumn 18 budget
Thursday, 25 October 2018
North East health campaigners are calling on the Government to tackle the crippling toll of alcohol and tobacco and plug much-needed public finances in next week's Autumn Budget. It comes as pooled estimates show tobacco and alcohol together cost the North East more than £1.6bn every year. Alcohol cost the…
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Tobacco company campaign is branded "hypocrisy"
Monday, 22 October 2018
NORTH East health campaigners today labelled an advertising campaign from the world's biggest cigarette company as "unbelievable hypocrisy" and called for tobacco companies to be made to pay for the damage they cause. Fresh says Philip Morris International's "Hold My Light" quit smoking campaign is aimed at boosting sales of…
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Warnings from former smokers - Fresh launches new Quit 16 campaign
Friday, 05 October 2018
For some people in their 30s and 40s, the thought of cancer or COPD from smoking is often dismissed as a risk that feels years away... But now two former smokers and cancer survivors are making personal appeals in a graphic quit smoking campaign that urges smokers to quit and…
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Stoptober is here!
Thursday, 20 September 2018
STOPTOBER is back and smokers are being encouraged to give quitting another go – even if they've tried before. Last year, nearly 400,000 smokers in England quit successfully, which is the equivalent to 1,069 smokers each day – one every 80 seconds. Fresh, along with local authorities and NHS Trusts…
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Quit smoking this summer for your pocket and your looks
Tuesday, 24 July 2018
SMOKERS in the North East can give themselves a pay rise of between £1,700 and £2,400 a year to spend on nicer things – just by quitting. Prices using a supermarket comparison website show how the cost of smoking stacks up day by day and week by week, even for…
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Smoking prevalence hits record low
Wednesday, 04 July 2018
NEW figures published today show a new historic low for smoking in the North East – with smoking rates having nearly halved since 2005. Smoking prevalence among adults in the North East fell from 17.2% in 2016 to 16.2% in 2017 according to the Annual Population Survey from the ONS.…
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NHS must support smokers to quit says Royal College Physicians
Tuesday, 26 June 2018
Fresh has echoed calls in a new report from the Royal College of Physicians for a significant change in the way the NHS treats smoking – ensuring all smokers are provided with support to quit from the moment they are admitted as a routine part of all hospital care. The…
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